Social Media Fundraising Ideas
Facebook and Instagram both have built-in donation tools that let supporters raise money for you on their own pages, no separate campaign site needed.
How this fundraiser actually works
Facebook has a native fundraiser tool, donations go straight through Facebook Payments with no platform fee for US 501(c)(3)s, and Instagram has a donation sticker for stories. Birthday fundraisers are a big driver of this, friends set one up asking for donations to your cause instead of gifts.
This works best when a handful of your supporters start their own personal fundraisers for your cause, rather than you posting once from your organization’s page and hoping. Give people an easy kit, a graphic, a suggested caption, a direct link, so they can set theirs up in a couple of minutes.
A single post from your organization’s page asking for money usually underperforms, most people scroll right past it. What works is turning individual supporters into their own small fundraisers, since their friends give to them personally, not to your page. That means less control over messaging and a lot of small donations instead of a few big ones, which isn’t the right shape for every budget cycle.
Want something with more predictable turnout?
A raffle gives you a clear number, how many tickets you need to sell to hit your goal, instead of hoping enough people start their own campaigns. See why a raffle is usually the best idea on this list, or jump straight in.
Or call The Chance2Win Team at (813) 699-9325 and we’ll walk you through it.